After over 40 years in lawn care, TruGreen expanded into mosquito control in 2017. While the core brand carried recognition and trust, this new venture required a distinct identity that could hold its own in a competitive category—yet still feel cohesive within the TruGreen family.

Our team developed TruGreen Mosquito Defense, a sub-brand with its own bold visual identity and messaging tailored to a new market. The branding struck a balance between authority and approachability, appealing to both loyal customers and new prospects.

Beyond the identity, we created a full suite of materials—from customer-facing communications to internal sales tools. These included direct mail, service collateral, and field sales enablement, all designed to clearly communicate the product benefits and drive customer conversion.

Key Responsibilities:

• Sub-Brand Identity Design

• Brand Guidelines Development

• Direct Mail Design

• Sales Collateral Design

• Cross-Team Collaboration