Jack Black

Epic Moisture Collection Launch – 360 Digital Campaign

In 2024, Jack Black (not the actor!) launched launched a duo of hydration-focused products: a new serum and a renamed, repackaged multi-use oil. The creative challenge was balancing the excitement of a brand-new product with the need to reintroduce an existing one to loyal customers. Because these were specialized treatments, the campaign also needed to educate users on how to incorporate them into their routines.

To support the launch, we developed a 360 digital campaign with compelling visual storytelling—spanning photography, video, email, paid social, and e-commerce. I worked cross-functionally with our internal team and external partners to ensure every asset delivered both clarity and impact.

Key Responsibilities:

  • Campaign Concepting

  • Photo & Video Art Direction

  • eCommerce, Email and Paid Ad Design

  • Amazon A+ Design & Management

  • Agency & Vendor Management

  • On-Set Creative Leadership