Fieldtrip

Brand Identity + Launch Assets

As the world shifted to remote work in early 2020, Edgewell Personal Care set out to launch a new gender-neutral skincare brand designed for Gen Z. The result was Fieldtrip, an eco-conscious, adventure-inspired brand celebrating globally sourced ingredients, sustainability, and self-expression.

I played a core role in shaping Fieldtrip from concept through launch. From brand naming to logo design, color systems to packaging graphics, and photo direction to DTC web design, I helped bring the brand to life across every visual and digital touchpoint. Inspired by travel and nature, the visual system featured bold color-coded product categories, map motifs, topographic textures, and a custom passport-stamp badge denoting the brand’s clean, vegan values.

I also co-led creative development of Fieldtrip’s photography—collaborating on concept, casting, styling, and shoot direction—and helped translate the brand’s visual identity into an immersive e-commerce experience. To streamline design feedback with the development team, I taught myself Adobe XD and led UI design for the launch site.

Key Responsibilities:

  • Brand ID & Guidelines Development

  • Logo Design & Tagline

  • Model & Product Photo Art Direction

  • Packaging Concept Designs

  • Copy & Naming Input

  • DTC Website Design (UI/UX)

  • Email Design

  • Vendor & Team Coordination